ABOUT ME

Hello! 
I’m an illustrator, art director, and designer based in Malaysia. With 17 published books under my belt, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Nonfiction).
My work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept and art direction for collectible statues with brands like Marvel, Capcom, and Disney.
Currently, I’m developing a personal series celebrating iconic women—Queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work I hope to expand further.
Clients:
Marvel, Disney, Capcom, Barbie, Starbucks, Chagee, Monopoly
Awards, Exhibition & Speaking
- Gold Medal, Moonbeam Children’s Book Awards (Nonfiction), 2024
- Panel Speaker, Asia Pop Con, 2024
- Panel Speaker, KL Design Week, 2024
- Speaker, KL Illustration Fair, 2023
- Exhibitor, Can She Do It? KL East Gallery, 2024
Press/ Interviews:

https://www.thestar.com.my/lifestyle/culture/2024/09/26/illustrator-soefara-jafney-gives-female-icons-a-superhero-makeover
https://cutoutmagazine.com/soefara-jafney-interview/
https://www.thestar.com.my/lifestyle/culture/2024/03/17/039can-she-do-it039-exhibition-amplifies-diverse-female-artist-perspectives
https://www.facebook.com/watch/?v=1048931702131437
https://www.instagram.com/reel/C-_4ClAvNOQ/?igsh=dWJwcTV0ank3aWV2
https://www.instagram.com/reel/C-390q6vkUl/?igsh=enhoeXZ2bG1jd2Zl
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